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  • The Geneva International Motor Show (GIMS) 2024 is banking on increased exhibition value and aims to be more experiential than ever.
  • The event will be open to the public from February 27 to March 3, 2024 at Palexpo, Geneva (Switzerland).
  • Alongside the brand exhibition stands, GIMS will offer visitors thematic areas, immersive workshops, master classes, unique exhibitions and the Auto.Future.Now Forum.
  • The media day will open with the Car of The Year 2024 award ceremony and will highlight 15 world and European premieres.

Geneva, January 24, 2024. The Geneva International Motor Show (GIMS) 2024, which will take place from February 26 to March 3, marks a profound evolution in the approach to the motor show. Reopening its doors for the first time since 2019, GIMS 2024 is reinventing itself as an event offering both visitors and exhibitors increased value compared to previous editions.


Alexandre de Senarclens, President of the Permanent Committee of the International Motor Show Foundation: “After four years of absence, the Geneva International Motor Show is back. We are delighted to be able to welcome exhibitors and visitors again to Palexpo, in an innovative trade show format. We have embarked on a dynamic and entrepreneurial reconstruction journey, with the ambition of growing the show year after year.”


Unlike traditional auto shows, where exhibiting brands often carry the storytelling and content creation alone, GIMS 2024 has established closer collaboration between exhibitors and organizers. While welcoming world-renowned brands and their firsts to their respective stands, the new format of GIMS 2024 offers tailor-made immersive experiences developed in collaboration with the brands to decipher the “Auto.Future.Now” theme of the show. The concept is divided into four thematic zones: Adrenaline Zone, Design District, Mobility Lab and Next World.


Adrenaline Zone

Passion and performance are some of the key words of exceptional automobiles. The Adrenaline zone will bring together, among other things, the creators of the most extraordinary vehicles, an exhibition of exceptional super- and hypercars on the same stage, alongside racing cars that have driven the best Swiss drivers to victory in recent seasons.


Design District

In a specially designed space, the Design District highlights the art and know-how surrounding automobile design. The public will be able to immerse themselves in this fascinating discipline and understand its fundamentals. During six 90-minute masterclasses that he will host on February 28, 29 and March 1, renowned designer Frank Stephenson will introduce the audience to some of his key design principles.



The issues surrounding individual motorized mobility are numerous and address many areas such as its impact on the environment or safety. The transformation of the industry is based both on technological innovation and the exploration of new means of transport. Two innovative mobility providers will present their latest innovations while an exhibition will retrace the major developments made in security from the 1920s to today.


Next World

The partnership with Gran Turismo around the Next World zone illustrates the variety of forms that the future of the automobile can take, particularly in its sporting dimension. This initiative is aligned with GIMS’s desire to highlight initiatives from all walks of life contributing to shaping the future of the automobile and the desire to unite a young audience around it.


Classics Gallery – “100 years of icons”

Marking the hundredth anniversary of the first international edition of GIMS, the Classics Gallery will honor more than 35 emblematic models which have marked the history of the automobile and the role of the Show. Several legendary cars are returning to Geneva, including the famous Jaguar Type E, registered 9600 HP, presented by the founder of Jaguar at the Parc des Eaux Vives in 1961 or the Porsche 901 “Quick Blue” from 1964. For the first time in the history of the automobile, the Classics Gallery will present together the two bodies of the second of the 6 Bugatti Royale: the Coupé de Ville Binder side by side with the Esders Roadster, two bodies having successively equipped the same 41.111 chassis.


Highlights of the media day (February 26)

The media day will begin with the presentation of the coveted Car of the Year 2024 award, which celebrates its 60th anniversary this year. The ceremony will take place on the Car of the Year stand inside the show and will be broadcast live online and on social media.

The day will continue with a cycle of press conferences organized by the exhibitors, during which no less than 15 world and European premieres will be revealed.


Welcome to VIP Day! (February 27)

The VIP Day will take place on February 27 and will host the Auto.Future.Now Forum, where leaders from the automotive industry, technology and design will share their ideas and visions for the future of mobility. Luca de Meo, CEO of the Renault Group; Natalie Robyn, CEO of the FIA; Chris Bangle, managing director of Chris Bangle Associates; Frederic Bertrand, CEO and sporting director of the Mahindra Racing team; and Marco Parroni, Marketing Director of Julius Baer, ​​are among the speakers who will discuss topics such as electromobility, design evolution, autonomous driving and sustainability in motorsport. Roger Atkins, founder of Electric Vehicles Outlook, will moderate the discussions.


Sandro Mesquita, General Director of the Geneva International Motor Show said: “GIMS 2024 represents a completely new way of organizing a motor show. He is more focused and collaborative than ever; each exhibitor brings something unique and thus contributes to the visitor experience. This includes tailor-made immersive experiences, inspiring insights from those who excel in their field, and the world firsts visitors have come to expect from the Geneva International Motor Show.”


List of exhibitors (23.01.2024):

  1. Automobile Club de Suisse (ACS) / Auto Gewerbe Verband Schweiz – Union Professionnelle Suisse de l’Automobile (AGVS/UPSA) / Avenergy / Routesuisse
  2. Assura
  3. Auto-i-DAT
  4. Beeway
  5. BYD
  6. Caresoft Global Limited
  7. Classics Legends Motor
  8. DAB Motors
  9. Dacia
  10. ErreErre Fuoriserie
  11. International Automobile Federation (FIA)
  12. Formula 1 Merchandising
  13. GP Motorsport
  14. Isuzu
  15. Kimera
  16. Lazareth
  17. Legends Magazine
  18. Lucid
  19. Martin Engler
  20. MG Motor
  21. Microlino
  22. Pininfarina
  23. Race World
  24. Renault
  25. Shenzer
  26. Silence
  27. Swiss Racing Lab
  28. Touring Club Switzerland (TCS)
  29. Totem Automobili


After 2024

Driven by the deep conviction that GIMS plays a central role in the automotive landscape, the show is already scheduled for 2025. The dates of the 2025 Geneva show will be announced at the end of GIMS 2024. The second edition of GIMS Qatar will be held in Doha in the fourth quarter of 2025; dates will be announced in due course.

Information about GIMS 2024 ticketing is available on the website: .



About the Geneva International Motor Show (GIMS)

Since 1905, the Geneva International Motor Show has been a springboard for the future of mobility. GIMS is considered the most important motor show in Europe and one of the most prestigious and influential in the world. The GIMS takes place every year in Geneva. Since October 2023 and the launch of GIMS Qatar, the Geneva International Motor Show has extended its presence to a new host city, Doha. GIMS Qatar takes place every two years. The organizer and rights holder of the GIMS is the “Comité permanent du Salon international de l’automobile” foundation, based in Geneva.


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